Reading about the new Nike-LeBron "Witness" ad campaign to be launched for The Finals gets us all antsy in the crotchal region. We had a friend, who is from Cleveland and has been in Cleveland more than once over the past couple of years, ask us, "what does 'Witness' mean?" after the ECF ended. He was immediately struck down by lightning, and then we kicked him in the head for good measure.
We thought the backlash from his "Global Icon" statement a few months back was over the top (many took his answer out of context; that was his response to what he hopes to achieve AWAY FROM basketball), but who knew that he had a plan to become that icon by June. The NBA, and the whole world of NBA fans (pop: 71), are on ecstasy over his getting to The Finals, especially to avoid a rerun of Spurs/Detroit.
By the way, where in the fuck (sorry for the language, but it seems appropriate for this case) did the PD get that picture for the story linked above? That's the best you could do? A picture of some senior citizen's hairy armpit and 3 other chumps in the WHITE Witness shirts in an empty arena? You get those guys straight off of Ontario? Really great shot Franco (the person credited with the photo), you're giving Annie Leibovitz a run for her money. Douche.
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